On the other hand, 93.2 million consumers shopped online during Black Friday 2019. Black Friday 2019 was the busiest day for in-store activity during the Thanksgiving weekend with 84.2 million shoppers.This is an 8% increase over the last year. But, for the first time, the number of online Black Friday shoppers have reached the 100 million mark. However, because of the current COVID-19 pandemic, the number has dropped to 186.4 million. The total number of Thanksgiving shoppers has grown significantly from 174.6 million in 2017 to 189.6 million in 2019.

We’ll also uncover trends that you can use to your advantage, including shopping cart use, social media shopping, and the like, to make sure you are one step ahead of the competition. With this information at your fingertips, you should get a better grasp of the fickle nature of modern consumers, especially during the season. This includes the recent impact of the pandemic. In this post, we’ve culled the latest search trends, sales volumes, statistics, and patterns around Black Friday. Whether it’s making a tour to the mall, looking for a unique appliance on Main Street, or buying online from the comfort of the couch, this is a day when shopping shifts into high gear. The day kickstarts the frenzy holiday shopping season with eye-catching promotional deals that lure shoppers into spending their hard-earned cash. Black Friday statistics depict this as a day when shoppers are on the hunt for the best offers without having to worry about breaking the bank. Black Friday is, without a doubt, the zenith of bargain shopping for both in-store and online shoppers.

Tgi black friday 2020